Kerala Responsible Tourism Mission has been inaugurated by Kerala Chief Minister, Shri. Pinarayi Vijayan at Kumarakom on October 20, 2017. Kerala Tourism Minister, Shri. Kadakampally Surendran presided over the function.
Responsible Tourism Mission aims at promoting all forms of tourism activities with minimal economic, environmental and social negative impacts. RT Mission also aims at wellbeing of local communities, poverty eradication and women empowerment.